Since decades a logo is something that is used as the most effective medium of communication for a brand. It plays an important role in the branding and marketing of a company. The company logo design can either make the image of the company or can also break it. A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand.
Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough. You need to acquire a certain set of knowledge about the company, the mission, and vision of the company and the products, services they offer. The better knowledge the designer has about the company, he/she can design a more accurate logo.
Here are some insights into the process and workflow for effective and modern logo design. These tips and your creativity will help you design the best professional logos.
1. Brainstorming and Rough Sketching
The initial step of designing a perfect logo requires brainstorming and evaluation. The best way to start a logo design is by using a fresh sheet of paper, a pen and pencil. Think about the meaning and the feeling you want the logo to impart to the viewer. Doodle your ideas on the sheet.
Encourage yourself to think aloud and design all the ideas that come to your mind, no matter how outlandish or bizarre it may be. After designing a couple of sketches, start eliminating the designs that seem weak or inappropriate. When you are satisfied with your ideas, move to the computer and draw the outline of the logo and present the work to the client, get the list of modification and work on it.
2. Build Vector Graphics
The bitmap graphics (GIF, JPEG format) have a specific resolution. If you zoom in on a digital photo, you will see the individual pixels. It is always recommended to the logo designers to use the vector graphics as they do not lose the quality when you scale them. They can be scaled indefinitely and require less space when compared to bitmap graphics.
Additionally, the process of creating them and modifying them is quite simple. Use your pencil scale as a guide and recreate the crisp version of your idea with vector drawing software. It will give the client a better understanding.
3. Use the Correct Color Scheme and Typography
While filling the colours to the logo sketch, use colour combinations that make sense for the logo design and industry. Always use the industry standard colours and the colour palettes advised by the client. Even the word font plays an equally important role in the designing of the logo. Use the typography that is clear and easy to read.
The typing fonts can also represent the emotions of the company. A set of bold letter depicts the confidence, and the italic and slant letters represent movement and progress. Choose them wisely.
The designer’s creativity and Repeat Logo designing will definitely help design the most attractive and easy to understand logo.