Instagram Tests Hiding Likes

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Social network Instagram wants to give people more control over when and where they see so-called ‘likes.’


The currently being tested feature allows users to choose whether they want to put likes on other people’s posts, on their own posts, or keep seeing everything.

The test comes two years after Instagram first started experimenting with hiding likes. Putting a number on how many people like your latest selfie can be bad for some users’ self-esteem, which is incredibly annoying given Instagram’s relatively young target audience.

However, the 2019 test would have concluded that some people appreciate those likes.

‘That’s why we are now testing a new option that lets you choose what is best for you – whether you prefer not to see numbers on other people’s posts, whether you want to turn them off for your posts, or whether you keep the original experience and everyone’s numbers, likes,” said a spokesperson for Instagram’s parent company Facebook in a press release.

If the function catches on, it could also come to Facebook itself, the spokesperson says.



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